Today every person who is looking forward for Online Business knows: what is SEO? and What SEO is all about? This blog is for the few who don’t know even the ABC’s of SEO and for all who wish to develop their online appearance.
SEO, search engine optimization is a never ending task to promote your online business: Promotion in terms of ranking, promotion in terms of hits through search engines. The detailed studies of SEO gurus states that 90 percent of total hits to online businesses is only through search engines. Means 90 percent of web surfers are using search engines to get their necessary information.
So, search engine optimization is an ideal web solution for business websites, corporate websites, E-commerce shopping websites and especially for freelancers. It helps to project your business before the world: Never matters what you are and where you are from.
SEO is all about keywords and keyword phrases. It is a procedure to introduce your website to search engines like Google, Yahoo, Bing, AltaVista, AlltheWeb, Ask etc., It is a sequential procedure to use the most relevant keywords in various parts of your website. SEO is nothing but a set of techniques for website optimization to make it search engine friendly.
We cannot capture the attention of search engines by just having a website with eye catching layout. Even such websites may need optimization. In fact, the robots of search engines will scan your website from top left corner to bottom right corner. Hence, think about the present position of your website and how it needs to optimize. Yes, now you are getting to the right track. Know how many areas are there on your website to optimize for search engines.
- Header: Title, a precise text with keywords to describe the content of your web page.
Description, a short paragraph to deliver the message of that particular web page.
Keywords, the small phrases related to your products and services. Keywords should be relevant to your website. - Content: It’s the time to know the importance of content in SEO. The content of your web page should be rich with keywords and at the same time you should not stuff the content with only keywords. It should be precise with necessary information of your business.
- Images: Even images can be optimized by providing links to the relevant pages and an alternative text describing the necessity of the image. But, be sure to avoid important keywords and page headings in image format. Page heading in image format may cost your page rank.
- Links: Providing links in between the content, on images and on page heading is one of the search engine friendly SEO techniques. There are various places on a web page where we can provide links. But we cannot discuss all in this blog, because I do not want to divert the main topic (SEO).
In addition to these submitting your website to various search engines, directories, country specific sear engines, product specific search engines is mandatory. But to say frankly, only professionals can handle this job efficiently. Because, handling the SEO task without proper knowledge may cost your website. The search engines may categorize your website into spam and also avoid your presence in search engines.
Hence, it is better to consult a Professional SEO Firm which may guide you and your website towards your target. Your competitors are already far above from you and so think of a better SEO company that helps you to lead better heights.
Meet you in our next blog: “Things to avoid in SEO… For SEO TOP Ranking”
